Shopsy, a trending social commerce platform by Flipkart, enables anyone to launch an online shop with zero investment. It is a great platform for entrepreneurs and small businesses to sell their goods online and reach a larger audience.
There are a few essential strategies you may use to scale your online selling business on Shopsy:
1. Choose the right products to sell
Product selection is the initial and crucial step in establishing an online selling business. It’s essential to pick products that are in high demand and can be sold profitably. When making your choices, consider both market demand and your personal interests and experiences.
Start with a small number of products if you are new to online selling. This will free you up to concentrate on mastering the fundamentals of internet selling and developing an audience. You can start to broaden your product selection once you have a solid understanding of how online sales operate.
Following are some pointers for selecting the ideal goods to sell on Shopsy:
- Select products that are in high demand: To find out which products are popular in India, you can use Google Trends. To get to know what things are doing well, you can also check out the Shopsy marketplace.
- Choose products that can sell for a profit: Make sure that you are making a profit on the products that you sell. Online tools like Keepa can be used to track the prices of products on Amazon.
- Choose products for which you have expertise and knowledge: It’ll be easy, and you will better be able to serve customers and respond to their inquiries.
- Choose products that you sincerely believe in: You’ll enjoy selling them more if you do this.
2. Create high-quality listings
After deciding what products you wish to offer, you must write engaging listings. Your listings should be convincing and educational. High-quality product images, short and clear product descriptions, and competitive pricing should all be there.
Here are some tips for creating high-quality listings on Shopsy:
- Clear and concise product descriptions: You should make your product descriptions simple to read and understand. Additionally, they have to be informative and highlight the key elements of your products.
- Use high-quality product photos: Your product images must be clear, focused, and large enough for customers to see.
- Set competitive prices: Make sure your prices are reasonable compared to those of other Shopsy vendors. To keep track of Amazon goods prices, utilize a tool like Keepa.
- Use relevant keywords: Use appropriate keywords when designing your listings. Your listings will rank higher in search results as a result of this.
To read more about how to list items on Shopsy, click here:
3. Promote your Shopsy store
Your Shopsy store must be promoted once you’ve set up and added your products. Marketing via social media, paid advertising, and email are just a few strategies you can use to advertise your Shopsy store.
Here are some tips for promoting your Shopsy store and product listings through social media marketing, paid advertising, and email marketing:
Social media marketing
- Use social networking sites like Facebook, Twitter, and Instagram to promote your Shopsy store and product listings. You can create social media pages and groups to advertise your company.
- Your social media posts should contain appropriate hashtags and phrases. When others look up related subjects, this will make it easier for them to find your postings.
- Make interesting and educational content for social media. This could contain images and videos of your items, client advertising, and blog pieces about your products and sector.
- Promote your Shopsy store and product listings through paid advertising channels like Google AdWords and Facebook Ads.
- Ads should target particular demographics and interests. By doing this, you’ll be able to connect with the people who will be most interested in your products.
- Make appealing copy and visuals for your ads. Your advertisements should be persuasive, straightforward, and brief.
- Set a spending limit for your sponsored advertising initiatives and monitor the results. This will enable you to identify what is working and what is not.
- Gather consumer email addresses and use them to send out regular email newsletters. This is an excellent way to engage with your audience and spread the word about your latest offerings.
- You can send customized emails to various customer groups by segmenting your email list. You could, for example, send several emails to customers based on whether they are new, returning, or have abandoned their carts.
- Make your email newsletters more personalized by including the name of the individual receiving them and other relevant data. Your emails will become more interesting and relevant to your readers
4. Provide excellent customer service
For your online sales business to grow, offering excellent customer service is essential. Responding quickly and effectively to consumer inquiries and concerns is important. Furthermore, you need to go above and beyond to please your clients.
Here are some tips for providing the best customer service:
- Respond quickly to consumer inquiries: Be as prompt as you can in your responses to customer questions. All client queries must, ideally, be answered within 24 hours.
- Quickly and effectively resolve client complaints: When a consumer has a problem with their order, try your best to fix it quickly and efficiently.
- Make every effort to please your customers: Provide free shipping, returns, and other benefits to your customers. Also, you can send your clients personalized thank-you messages and little presents.
5. Scale your Shopsy business using analytics
You can scale your business using the analytics tools that Shopsy offers. These tools can monitor your conversion, traffic, and sales rates. They can also be used to identify your best-selling items and the most profitable markets.
Here are some tips for growing your business with Shopsy Analytics:
- Keep track of your conversion, traffic, and sales rates: This will enable you to determine what is working and what is not. You can modify your marketing plan and product offerings using this information.
- Identify your best-selling items: This will enable you to focus your efforts on the items with the highest chances of success. Also, you can use this information to broaden your product line and create new products.
- Locate your most profitable markets: This will help you more wisely allocate your marketing budget. You can create targeted marketing campaigns using this information.
Shopsy analytics can also help you to:
- Customer service should be improved: You can identify areas where your customer service needs improvement by monitoring client feedback.
- Lower your expenses: You might find places to cut costs by keeping track of your expenses.
- Improve your business judgment: You can improve company decisions by having a solid understanding of your business data.
Here are some examples of how you can use Shopsy analytics to scale your business:
- If you see that a certain product is doing well, you can stock up on more of it and promote it more actively.
- If you notice that a certain market is profitable, you can focus additional marketing efforts there.
- You can stop a marketing campaign if you notice that it is ineffective and redirect your efforts to other marketing campaigns.
By using Shopsy analytics, you can gain valuable insights into your business and make better decisions that will help you scale your business
Thank you for reading. Visit netshopsys.com to learn more about Shopsy.